Appendix 2: About the respondents to our senior management survey

Learning from public entities' use of social media.

The following table sets out some high-level collated information about the respondents to our senior management survey and the size and type of public entities that they manage.

Category Respondents
All Only level 1 managers
Age 25-34 years 4.0% 0.0%
35-44 years 22.0% 9.4%
45-54 years 42.0% 45.3%
55-64 years 27.3% 37.7%
65+ years 4.7% 7.5%
Gender Male 58.7% 67.9%
Female 41.3% 32.1%
Management level Level 1 (for example, Chief executive/Director-General) 35.3% 100.0%
Level 2 (for example, Deputy Chief Executive/Deputy Director-General) 64.7% 0.0%
Sector Public service department 16.7% 9.4%
Non-public service department 2.0% 3.8%
Crown entity – District health board 10.0% 11.3%
Crown entity – Other 28.0% 26.4%
State-owned enterprise 7.3% 5.7%
Local government 33.3% 39.6%
Other 2.7% 3.8%
Organisation size ($m of expenditure) Less than $50m 40.0% 43.4%
$50m – $100m 19.3% 18.9%
$101m – $250m 15.3% 20.8%
$251m – $500m 7.3% 0.0%
$501m – $999m 9.3% 15.1%
$1bn – $5bn 6.0% 1.9%
More than $5bn 2.7% 0.0%
Organisation size (number of staff) Less than 100 26.7% 34.0%
100 – 250 22.0% 24.5%
251 – 500 17.3% 11.3%
501 – 1000 10.7% 11.3%
1001 – 5000 15.3% 13.2%
More than 5000 8.0% 5.7%

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